I'm Sam
EIZO FESTIVAL OF COLOUR
Thought-out our research we were able to identity key words which would best describe EIZO (the Brand) and colour. This lead us to come up with the concept of basing the whole visual identity of the festival around dots coming from the key words, monitor and pixels. Our main visual inspiration came from Daniele Buetti who poked dots physically into photographs to emphasis and visually show the dark side of reality.
We have added dots digitally to colourful imagery to emphasise movement and to enhance the beauty of the image and celebrate the explosion of colour.
The main element of the identity are the images we have made. We want the imagery to engage, excite and grow an interest for the viewer to find out more about the festival and eventually come and take part in all the exciting events arranged.
BRIEF
The Festival of Colour. Imagine an international event that seeks to celebrate and explore the wonder of colour to be held at London Olympia Exhibition Centre. Develop a fitting identity for the event and devise a media campaign to launch the inaugural event in 2017.
EIZO AWARD
Worked on this competition brief with a partner, and was shortlisted.
MY ROLE
Campaigns / Creative / Competition / Visual Identity / University Projects
PHOTOGRAPHS FROM
Khalid Elbaz / Unsplashed
LOGO DESIGN -
We came up with the name “Omni Chroma” meaning ‘all colour’ for everyone. The reason we choose that was because it sounds like a festival name. It highlights our campaign of celebrating the explosion of colour.
